(CNN)The rancher and philanthropist finest identified for playing the customary “Marlboro Man” has died after a existence spent not smoking.
Robert ‘Bob’ Norris died in the care of Pikes High Hospice in Colorado Springs, Colorado, on Nov. 3, in accordance to a notify launched by Tee Imperfect Ranches, which he founded. Norris used to be 90.
“If any man would be described in three phrases, for Bob they would be ‘the explicit deal.’ His solid authenticity, whether astride a horse, sitting in a board room, mentoring a baby or sharing a second with a chum, used to be his personal and official ticket. Small doubt it used to be these qualities — together along with his colossal, ruggedly attractive, lanky ultimate looks — that landed him the unexpected feature of the first ‘Marlboro Man’ on tv,” the notify on the ranch’s net residing stated.
Norris, who used to be “never a smoker,” used to be featured in the commercials for 14 years, in accordance to the notify. He abandoned the selling advertising and marketing campaign when Norris “felt he used to be atmosphere a miserable example for his younger other folks,” the notify added.
Norris used to be a member of the board of trustees for the National Cowboy & Western Heritage Museum, continuously identified because the Cowboy Corridor of Reputation, the ranch’s net residing stated.